Headless CMS development

We empower companies to easily create fast and SEO-friendly websites using headless CMS solutions.

Headless CMS projects

What is a Headless CMS?

A headless content management system (CMS) is software used mainly by content creators to manage content distributed digitally. This content could be distributed on a website, ecommerce, mobile app, or any other channel.

Content can also be of various types, like text, images, videos, GIFs, PDFs, and more.

One of the key aspects of a headless CMS is that it's "detached" from the frontend, which is the part of a site that users will directly interact with.

The frontend is built independently, and connects with the headless CMS solution of your choice to display content.

We've written a non-technical article with which explains headless CMS in more detail.

Why use a Headless CMS?

Content creators are offered the best editing experience and can target multiple channels

Frontend is independent from content backend, meaning top page speed is achievable

Developers can pick their preferred frontend tooling, independently from the content management system

Customization enabling the creation of any sort of design or feature and integration with any 3rd party tool or API

CMS acts as a single source of truth for content, ensuring brand consistency and easier scalability

Developers are only needed in the initial setup, after which content creators are independent

What does a Headless CMS look like?

Headless CMSes can be tailored to your business, meaning the view you'll have will be unique to fit your use case. However, in many ways they tend to look similar.

The number 1 ranked headless CMS in the market according to G2 is Sanity. Below a few screenshots of the Sanity setups we've implemented for our clients:

Why work with Tinloof developers?

Tinloof has been a company offering support with headless CMS since its inception.

We have years of experience and have completed dozens of projects with headless CMS solutions. Have a look in this case studies page dedicated solely to headless architecture.

We are able all the features requested by our clients, leading content creators to easily create pages, speeding up content delivery and also distributing it to multiple channels.

Tinloof is also one of the first official Sanity agency partners.


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The best setup I've seen in the 2 years I've been working with Sanity. The setup for Sanity CMS was very well thought out and easy for marketers to understand.

Tinloof were professional and experts in their domain. Their familiarity with Next.js and Sanity meant we were able to come up with good solutions to integrating a CMS for use across the organisation.

Tinloof have been an excellent partner for us on our website rebuild project. The site they have so far delivered is performant and secure. Omar and Seif are deeply experienced in Sanity and React, but also in communicating clearly about their work, responding to our specific needs and priorities, and finding creative solutions to difficult problems. It has been a pleasure working with Omar and Seif for the past quarter, and I’m excited to continue partnering with them as we build new features and functionality.

Making it possible to create landing pages through Sanity CMS saves us 3 months of engineering. We were able to estimate that number by following one of the internal teams while creating a landing page and recording the time. We then multiplied that by the number of pages we usually create per year.

Brands that trust Tinloof

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Frequently asked questions

What is headless architecture?

A headless architecture consists of decoupling the frontend (head) from the backend.

This architecture enables the use of the best tools in each area, and also means that data can be structured in a more meaningful way, and empower professionals to focus on what they do best.

Does a headless CMS cost more than a traditional CMS?

Not necessarily, in fact, in can even be cheaper. To get started it can even be free, like with Sanity's generous free tier quota.

Traditional CMSes like WordPress often need to install plugins that increase the monthly costs very quickly. For example:

  • Yoast is used to manage SEO on WordPress sites, while on Sanity there's no need to pay for anything. All there is to do is to create a Sanity setup with the best practices in SEO.
  • Nitropack is to used to improve the performance of a site. In contract, using a Headless CMS gives total control over the frontend, meaning the performance of the site is based on how developers implement it. For example, Tinloof is not paying anything to have a 90+ score on Google's Lighthouse:

The only considerable cost to take into account is the initial cost to setup the headless CMS from which content creators will be managing content and creating pages.

After the initial CMS setup, developers are optionally kept on a retainer agreement to help implement new features or enabling integrations.

Why should I consider headless CMS web development?

You should consider a headless CMS solution if you want to empower your marketers to produce content without distractions, and/or you want your site to be customized and feature-rich.

To give you an example, we've helped Zego, a $200M-backed London-based insurance migrate to a headless CMS setup, which enabled them to ship content faster and improve their custom experience. Here are some other benefits they got from following a headless architecture:

If you think you're unable to implement a feature with a no-code solution or traditional CMS, get in touch with us to discuss what you're trying to achieve, and we'll assess if a headless architecture is the right fit for you.

Where can I distribute content to?

A headless content management solution like Sanity serves a cross-channel content management, meaning you can distribute your content to any medium.

By unifying content in one single place, your messaging will be consistent and your target audience will not be distracted by inconsistent messaging.

Headless CMS articles

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Images and videos on Sanity

Images and videos have to be properly configured to rank in search engine result pages and not impact negatively page speed. In this piece we discuss how we leverage Sanity as a CMS...
Omar Benseddik's photo
Omar Benseddik
2022-09-18 · 7 min

Analytics with Sanity

We’ll explain in this article the analytics possibilities with Sanity and how we enable them in our projects.
Seif Ghezala's photo
Seif Ghezala
2022-09-12 · 2 min

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