Ecommerce web design agency

Tinloof is an ecommerce web design company that creates brands and interfaces that help ecommerce businesses sell more.

About Tinloof's ecommerce web designers

Senior Designers & Art Directors

Tinloof is an ecommerce web design agency. Our team consists of Senior Designers & Art Directors with more than 7 years of experience in crafting stunning and attractive ecommerce interfaces.

As part of the multiple web design services we offer for ecommerce businesses to help them reach their business goals, we support with branding, UX/UI design, and design audits.

Shopify experts

Shopify can be used to either generate the user interface or serve as a backend in a headless architecture.

Regardless of the application, our ecommerce web designers can support you in using Shopify.

If you decide to use Shopify to create the interfaces, then our team will recommend themes from the Shopify themes directory, and make slight configurations to make it suitable to your brand guidelines.

If you decide to use Shopify as a headless commerce backend, then we follow our UX/UI multi-step approach to craft a unique and tailored ecommerce design for your business.

Shopify Themes Directory

We value written communication

We're passionate designers, working hard to solve challenges and achieve great results. And, when we do, we share our knowledge and experience in the form of articles destined for other designers and web design enthusiasts.

We're proud of the work we produce and often share the results in the form of written case studies.

Transparent and simple design process

From day 1 working on your project, we set up a Notion page with a roadmap that includes the main milestones and a board to track our day-to-day tasks.

We also create a Figma board on which we gather visual inspiration, organize all the assets, and collaborate with you via comments.

We handover the Figma file to you after completion of the project, and create suitable brand guidelines hosted on Tinloof for your ecommerce business to always have the logo and other branding elements at hand.

Tinloof task management board

Ecommerce Design Projects

How our ecommerce design process works

How we work

To decrease the design and development time and make the store scalable and consistent in style, we recommend designing pages for key user flows first.

We then create a system of reusable modules to use for further efficient landing page construction.

Below we explain the process we follow to craft outstanding designs for our clients who run an ecommerce businesses.

1 — Discovery & Research

The first stage is to review user personas for your ecommerce business audience.

We are interested to discover a decision-making logic behind each user persona to create a better website logic that will help convert.

We conduct detailed competitor website research (4-8 competitor ecommerce businesses) to collect the best market features.

2 - Website logic

Create optimized UX flows for each user segment.

Create text prototypes for pages based on UX flows for each segment.

Create a sitemap.

3 - Concepts

We create multiple layout ideas for the store pages and select the best 3-5 ideas for each of these pages.

The purpose of this step is to experiment with different composition ideas to find the most relevant idea that makes the UI better: more functional, recognisable, and inspiring.

Here is the process:

1. Create an art direction by collecting relevant visual references.

2. Create multiple layout ideas for each of the key pages.

3. Get feedback from your ecommerce team and select the best layout idea for each page.

4 — Design Mockups

Create mockups for key pages for mobile/tablet/desktop.

Design reusable responsive modules for CMS that will be used as building blocks for every new page.

5 — Accessibility check

Accessibility principles are included in our basic design approach, however, after the design mockups are created we ensure that they pass our accessibility checklist. If they fail, we tweak the design until it's ready.

We also perform accessibility tests after the website is implemented to provide feedback to the development team.

6 — Design system

To keep the ecommerce design style consistent, we create an organized system of UI elements and modules.

7 — Development hand-off and supervision

We prepare all deliverables to hand-off to the development team.

We supervise the development team all the way until the project end in order to provide pixel-perfect quality for the final website.

How we grow ecommerce businesses with an optimised website

Multiple factors come into play

Although ecommerce design is a critical part of your ecommerce success, it is only one of the multiple elements that will contribute to more sales and a higher retention rate.

At Tinloof, we can help you with multiple aspects. Below, you'll fine a list of some of these areas where we can provide support.


To increase sales and reduce cost acquisition costs (CAC), you may rely on organic traffic to attract more leads.

As a technical SEO agency, we can help your products rank higher on Google with the right technical SEO set-up.

Our designers also participate in optimising SEO, considering they lead the efforts in defining the sitemap or establishing the headings hierarchy.

100/100 Ahrefs Technical SEO setup


Design plays a critical role in page speed improvements. By establishing the right layout, we can optimise your ecommerce store to achieve excellent Core Web Vitals, namely LCP (Largest Contentful Paint).

Coupled with our frontend development expertise and page speed optimisation, we aim to reach 90+ scores on Google Lighthouse.

You can read more about our approach on the Tinloof Store case study.


Our ecommerce designers create online stores with conversion in mind.

Designers take into account the importance of secondary CTAs, such as newsletter subscription, and create a design system that includes visual assets that are used for ecommerce marketing.

For instance, one way to ensure design consistency for your ecommerce business is by having a template social OG image based generated from your brand guidelines.

Frequently asked questions

How does ecommerce web design work?

First, our ecommerce web designers research your business and competitors, to better understand your offering and the industry you are in.

After grasping the fundamentals of your sector and getting a clear understanding of your business goals, our ecommerce designers prepare a roadmap to give you clarity on what to expect.

We then proceed by following our design approach to come up with a converting ecommerce design for your business.

Which ecommerce web design technologies do you work with?

We use Shopify if you decide to go for an existing theme.

If you decide to use Shopify as the headless commerce backend, then we use Figma to create the designs, and Adobe After Effects for motion assets.

Do you offer web development?

Yes. After completing your ecommerce web design, we can support you with the implementation.

As part of our web development services, we help ecommerce businesses with:

- Page speed improvements: every single second counts.

- Frontend development: to ensure that your frontend is usable and consistent.

- Headless CMS integration: we integrate Sanity with Shopify to empower your marketing team to deliver stories around the products your sell.

- Technical SEO: to ensure that your products rank well on Google and appear on Google Merchant Center.

Can you help with website branding?

Yes. If you decide to start your ecommerce business from scratch, or if you think it's the right time for a new look and feel, we can support you with branding.

Our brand guidelines include key elements like visual positioning, brand expression, color, logotype, wordmarks, iconography, and other assets.

As an ecommerce branding agency, we offer to host your brand guidelines on Tinloof, so you're always one click away from downloading your logo or following your brand elements.

What other ecommerce services do you offer?

Other services

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Outsource web development

Outsource web development with a trusted partner to get your product to market faster and follow best practices based on dozens of completed projects.

Frontend development

Enterprises and startups trust frontend developers at Tinloof to deliver performance-focused and usable interfaces for the web and mobile apps.