We build headless commerce

From design stage to production-ready code, we help brands offer the best online shopping experience.

What is headless commerce?

A headless commerce architecture consists on separating the storefront (what users interact with) from the store management tool (e.g. Shopify or Commerce Layer), and from the content management system (e.g. Sanity).

This gives flexibility to create a unique design, integrate the storefront with any 3rd party tool or API, to create custom features like store locators, and reach top page speeds to improve conversion rates.

The traditional commerce setup generates the UI, which makes the benefits listed above difficult to reach, if not impossible.

Also, by decoupling the storefront from the backend systems, we are able to chose the best tools for each purpose. We can setup the inventory and SKUs (Stock Keeping Unit) on Shopify or Commerce Layer, and offer you the ability to handle orders, manage subscriptions, shipments, customers, returns, stock transfers, prices, promotions, gift cards, and more.

Why use headless commerce?

Have the ability to create custom digital experiences and encourage users to purchase and add more to their basket.

Achieve top page speed translating to higher conversion rates and driving more revenue.

Connect with a modern headless CMS to create stories and distribute content cross-channel.

Use the best tools for deployment, analytics, newsletter, A/B testing, search, and localization.

Improve user experience with custom features like store locators or questionnaires.

Tech stack

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Why work with Tinloof?

As a headless commerce web development agency, Tinloof focuses on supporting brands offering the most delightful digital shopping experiences. We can support you regardless of the stage you're at.

If you're starting from scratch, we will first establish your brand guidelines, if you have none. We will then proceed with designing the user interface and experience.

If you already have a design in place and only need support with commerce development, we will manage the implementation, whilst ensuring top page speeds, and accessibility conformity, and also following SEO best practices.

We can also help if your store already exists and you're thinking of an ecommerce design or development audit, or perhaps replatforming.


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Working with Tinloof has been an excellent experience. Seif is deeply knowledgable about all things Next.js and Sanity, communication was clear, delivery was punctual and exceeded expectations.

Moreover, Seif and Omar were extremely friendly and personable people.I would highly recommend Tinloof for any web development projects.

Working with Tinloof has been an absolute pleasure. We needed to localize our entire e-commerce site and they have done an outstanding job from start to finish. The final product is very easy to use and our whole team can utilize the backend with very little training. I would like to give a shout-out to Seif, who was incredible through the whole process. He was very professional and he has a huge amount of knowledge. I would 100% recommend and I look forward to working with them again in the future.

Brands that trust Tinloof

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Frequently asked questions

Why work with a headless commerce development agency?

Working with headless commerce specialists like Tinloof means you have access to years of experience and dozens of projects to help you make the best decision.

From the design stage to the deployment of the headless ecommerce store, we're here to help you at every single step of the journey. We ensure consistency in your design, peak performance in the frontend, and enable you with the best inventory and content management workflow.

We also support with research if you have a unique use case or want to have a specific feature tailor-made for your business. To learn more, browse all of our web development services.

Who uses headless commerce solutions?

Known brands like Rolex, Nike, Under Armour, Hasbro and HP leverage headless commerce solutions to deliver the best digital experiences with a multi-channel approach.

As the years go by, headless commerce architectures will no longer be a trend, but a norm. Brands cannot risk showcasing their products on templated styles and having poor page speeds - every single second counts when it comes to generating interest in your site and your offering.

Why do I need headless commerce development?

Using a headless commerce architecture gives you full control over the frontend, meaning you can reach top page speed to increase conversion rates, and build custom features to encourage your target users to fill their baskets.

Such headless commerce architecture also enables you to generate content via the best suited headless CMS, Sanity, given how users not only buy products, but the stories behind the products and the brand.

Also, using a headless commerce solution enables the possibility of integrating with any 3rd party tool or API of your choice, meaning you can chose your favorite newsletter, analytics, or A/B testing tools.

Is it possible to replatform from a system to another?

Yes, replatforming projects are frequent, especially from setups on Magento and CommerceCloud to Shopify Plus.

Other services

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Responsive web design

Responsive web designs ensures that your website or app is adaptable to any device, ensuring great user experience and better conversion rates.