We help companies understand their users' journey while being GDPR-compliant using Fathom analytics.
Below an example of Tinloof's analytics powered by Fathom Analytics:
Fathom Analytics is a privacy-focused web analytics platform that allows you to track and analyze the traffic on your website. It provides features such as pageview tracking, referral tracking, and real-time data updates, but it differs from other analytics platforms in that it does not collect any personal data about your visitors.
Instead, it only collects anonymous, aggregated data about your website's performance. This makes it a good option for those who want to track their website's traffic and performance without compromising their visitors' privacy.
Yes, Fathom Analytics is designed to be fully compliant with the General Data Protection Regulation (GDPR).
The GDPR is a set of regulations that went into effect in the European Union in 2018, and it sets out specific requirements for the collection, use, and storage of personal data.
One of the key principles of the GDPR is the idea of "data minimization," which means that organizations should only collect the minimum amount of personal data necessary to accomplish their goals.
Fathom Analytics adheres to this principle by only collecting anonymous, aggregated data about your website's traffic, rather than collecting personal data about individual visitors.
This makes it a GDPR-friendly analytics platform.
Fathom Analytics was created by Paul Jarvis and Kyle Fox, two independent software developers who were concerned about the lack of privacy in the web analytics industry.
They founded Fathom Analytics in 2017 with the goal of creating a simple, privacy-focused analytics platform that would allow businesses and individuals to track their website's traffic and performance without compromising the privacy of their visitors.
Fathom Analytics is headquartered in Victoria, British Columbia, Canada.