Sanity CMS development agency

One of our goals as a Sanity agency is to empower content creators and marketers to easily manage and create content for their website, web apps, ecommerces, or mobile apps.

That is why we picked Sanity CMS web development as one of our key offerings. Our clients have loved the content editing experience we've offered so far, and we plan to keep investing in the headless content management industry.

In fact, we've built so many projects with Sanity CMS that there's a high chance you find us on Google when searching for "Sanity CMS" or "Sanity agency."

Tinloof is proud to be one of the first Sanity agency partners.

1- Sanity CMS enables easy content management, like it's supposed to be

Sanity is so easy to use and intuitive that your team could get onboarded in a matter of minutes. Compared to a traditional CMS, picking up Sanity CMS is a breeze. Ease of use is only one of the multiple benefits Sanity CMS development offers.

Content is also managed and stored in one place by non-developers, saving hours of content editing tasks from developers' time. You can think of Sanity CMS as the content "backend" that pushes data to the frontend.

This creates one source of truth for content, making it consistent across platforms and avoiding duplication.

2 - Sanity CMS offers an intuitive content editing experience

Sanity CMS interfaces are fully customizable, making it possible to have an easy-to-use and user-friendly interface that is perfectly tailored for creating pages and editing content.

With a Sanity CMS setup, you can create a page by adding a set of modules and populating them with content, previewing it live, then publishing it in a matter of minutes.

It is also possible to easily add any content type, whether that's a piece of text, an image, video, or custom elements like YouTube videos, forms, or embeds.

Here's a demo where we go through the typical workflow of creating a page and collaborating on it, using Sanity CMS:

3 - Sanity CMS enables you to preview content changes instantly

Don't shoot in the dark!

It's important to see what your changes look like before your users do.

Sanity CMS can be configured to show a preview of your changes that updates instantly while you're typing or modifying any content.

The benefit of such a feature is the ability to test different layouts and content ahead of publishing your piece to the public.

4 - Sanity CMS enables real-time collaboration

Content creation is a collaborative process, and Sanity CMS, as a headless content management system, keeps that in mind.

Edit, transform and change content in sync with your team, without trying to guess who changed what.

5 - Sanity CMS has built-in backup and version control

Even in the free plan, Sanity CMS comes with a built-in backup and restore feature.

This feature allows you to precisely track changes in a published document, have visibility on who made these changes and when they were made, and quickly restore a specific version.

6 - Sanity CMS enables a modular structure to build as many pages as you want

Sanity CMS makes you think of your content as a collection of modules.

You build these modules once then publish unlimited pages without a single extra line of code. This is why web design with Sanity CMS is so simple.

This is the benefit of a headless content management system - your team doesn't need to have developers to publish new pages or arrange the layout.

7 - Sanity CMS comes with flexible image and video management

Images and videos can be directly managed from Sanity CMS.

Sanity CMS excels when it comes to organizing these assets.

With Sanity's Digital Asset Management (DAM) system, images and videos can be searched, sorted, uploaded in bulks, and filtered through by all properties (e.g. file name, file type, alt text).

More importantly, Sanity CMS provides a way of tagging images and videos. These tags can then be used to quickly filter through files.

It's also possible to define custom aspect ratios to crop images and integrate them with any external system without having to rely on an existing plugin.

To serve images optimally, Sanity CMS provides image transformation APIs that can be used in the frontend to resize images on the go and load them faster on mobile devices.

8 - Sanity CMS can be configured with SEO best practices in mind

With Sanity CMS, you have great control over the technical SEO on your pages. Here are some some examples when creating a Sanity CMS setup for brands like yours:

1- Ability to control the visibility on search engines.

2- Control of titles and meta tags.

3- Control of redirects.

4- Automatically generate sitemaps. You no longer need to submit it manually to Google Search Console.

5- It enables structured data markup to permit Google to better understand your products and content pieces. This will help you appear on Rich Results and improve the appearance of your website or ecommerce on SERPs.

After validation of the schema markup, we monitor the progress on Google Search Console.

6 - With Sanity CMS you can facilitate internal linking to other pages with our custom Sanity hyperlink input. This is powerful as it automatically understands if a URL has changed, meaning you won't link to 404 pages anymore.

More details in this article about SEO best practices to follow on Sanity (YouTube video included).

9 - Sanity CMS enables limitless customizability

Sanity CMS is fully customizable, which means that there are no limits to the content types you can add. Whether it's Youtube embeds, interactive forms, maps, or anything else you can think of, on Sanity CMS, you can do it.

This level of customizability made it possible for us to build interactive insurance finder forms for Zego. The best part is that these finders are completely controlled from Sanity, so they can be integrated to any page without involving engineers.

It also enabled us to create a store locator for Betty's Eddies.

10 - Sanity CMS enables powerful localization features for free

You can use Sanity CMS to increase your reach by translating your content or publishing content that is targeted to specific markets.

Sanity CMS' localization is customizable and allows us to choose the best user experience for our clients.

Sanity CMS' pricing is totally independent of the number of locales we want to choose. We can have a fully operating website on an unlimited number of locales for free.

You can read more about the localization flow we provide with Sanity CMS in this blog article or in case studies such Tinloof Store and ExaktHealth.

11 - Sanity CMS enables A/B Testing

You can A/B test your content directly from Sanity CMS if you integrate it with a platform such as LaunchDarkly, allowing you to seamlessly test the performance of multiple versions of your page before committing to a final one.

More details in this demo article where we run a homepage A/B testing experiment.

Enabling A/B testing will help your organization to make decisions based on analytics as well as brand and revenue goals.

12- Sanity CMS enables easy content migration and content export

Having powerful data query APIs is crucial for migrating content from any website.

While some CMSes can only be queried from a rigid set of REST or GraphQL APIs, Sanity CMS enables much more.

Sanity CMS' data modelling is truly fluid, and ships with a data query language called GROQ. This makes it feasible to fetch data for any feature, regardless of its complexity, in more than 1 query at a time. For clients, this is very beneficial to save on the pricing plan quota.

Sanity CMS can also be queried via REST and GraphQL.

We've done dozens of content migrations in the past from various sources (e.g. WordPress, Contentful, databases) and it would not have been possible without Sanity CMS' flexibility when it comes to content APIs.

13- Sanity CMS helps you stand out more on social media

You can automatically generate Open Graph images that will be shown on Slack, LinkedIn, Twitter, and any other social media platform.

The best part though, is that this can be done directly from the page you're creating on Sanity CMS.

14- Sanity CMS enables content scheduling

You can create now and publish later with Sanity CMS' scheduling feature.

The feature allows you to set a publication date for any page or article and easily view completed and upcoming publications.

This feature makes content management easier as you don't have to connect every single time you want to publish a piece of content.

It also bolsters collaboration - a team can pre-emptively decide on a date and time to publish certain pieces of content.

15 - Sanity CMS is affordable (with a generous free plan!)

Content types are the various reusable content forms you have on a CMS (e.g. Blog article, Hero block).

Unlike other CMSes, Sanity CMS offers unlimited content types, even on the free plan, making its pricing more reasonable.

When pricing is based on the number of content types, users are incentivised to conserve types at the cost of worse experience and limited flexibility.

The free plan of Sanity CMS provides unlimited admin users, multiple roles (Admin, Editor, Viewer), unlimited content types, and a generous storage quota.

More details on the Sanity pricing page.

16- Sanity CMS is GDPR-friendly and secure

Sanity CMS is GDPR-compliant, meaning you don't have to worry about handling customer's personal data in a specific way.

Sanity CMS is also secure, considering they adhere to multiple standards.

More details on this page.

Technical architecture

Sanity CMS itself does not create the user interface, unlike traditional CMSes like WordPress. It only serves as the content "backend".

As a Sanity agency, we build website and ecommerce user interfaces and logic with frontend frameworks like Remix and Next.js. These allow us to build fast and dynamic solutions for our clients.

Both the website/ecommerce and Sanity CMS are hosted on deployment platforms like Vercel or Netlify.

Below is a brief overview of the architecture we use when implement Sanity CMS for our clients:

Integration with 3rd party tools

Considering we have full control of the frontend, we can integrate with any 3rd party tool that has an API (e.g. HubSpot, Google 360, Greenhouse).

We don't have to rely on a CMS plugin to make an integration work.

The other advantage of having control of the frontend, is the ability to load scripts at the opportune time, meaning that page speed will not be deteriorated.

Easily manage your ecommerce content

We use Sanity CMS to empower content teams handling Shopify stores to create an infinite amount of pages, reference products directly from the content, and decide on the layout of the page.

Shopify offers a plugin that enables real-time synchronisation with Sanity CMS for ecommerce and Shopify website design and development.

Benefits of headless commerce architecture

Following a headless ecommerce architecture that combines Shopify and Sanity CMS comes with multiple advantages:

- Having the ability to create custom digital experiences and encourage users to purchase and add more to their basket.

- Achieving top page speed, translating to higher conversion rates and driving more revenue.

- Connecting Shopify with Sanity CMS also enables the creation of stories and the distribution of content cross-channel.

- Improving user experience with custom features like store locators or questionnaires.

Discover the potential benefits for your ecommerce brand by contacting our Sanity agency.

Sanity CMS is the most preferred headless content management solution by users according to G2. It also ranks first in the Jamstack Conference Survey.

As a Sanity agency, we care a lot about client satisfaction. As such, we make sure to pick the best tools that will enable our clients to achieve their goals.