Mario Testino
Redesign of a photography archive capturing a legendary career
Streamlining custom B2B packaging
with an intuitive on-demand platform
Reflecting the evolution into a software-first custom packaging brand, the new interface includes new photography and an updated interface.
Delivered precise guidelines balancing product and lifestyle shots, ensuring new visuals remain consistently on-brand.
Built a comprehensive design system for consistent styling and efficient development.
Designed multi-step PDPs to guide users through technical choices and showcase brand personality.
Created interactive sections where users can click on image hotspots to discover products, complemented by upsells on PDPs.
Raising the bar in e-commerce, offering unique experiences for each customer with instant page loads and interactions.
A custom Shopify application was built to upload per-product tiered pricing, automatically applied to cart items.
Order items become HubSpot tickets with independent journeys whilst informing users via email and app notifications.
Email templates were designed and implemented for various touchpoints, from marketing to user notifications.
Orders and abandoned carts sync to HubSpot deals, enabling the sales team to nurture them manually or through automated workflows.
Invoices are generated automatically on Hubspot deals via Xero and can be downloaded by customers on their accounts.
The backend is protected by Vercel Firewall and composed of orchestrated trigger.dev workflows that automatically retry on failure.
In the CMS, a simple sitemap-style navigation lets you effortlessly access and create any page in seconds.