EdgeTag initially launched with a simple landing page which wasn't clearly representing their product and with a set-up that wasn't scalable to create more landing pages.
The goal was to design from scratch a performant landing page that would be customizable to eventually cater to the different integrations they support.
The landing page was also not performant according to Google Lighthouse, and it was necessary to make the page faster given the impact it has on SEO, user experience, and brand perception.
We started with a design approach that included both moodboards and layout options.
After EdgeTag's team picked their preferred options, we proceeded by creating the site by leveraging the following tools:
By following best practices, we have managed to score 100 in virtually every Lighthouse section, including page speed. The scores may not remain as such depending on what their team does post-handover.
Such a seamless experience makes the site more enjoyable for users and Google takes it into account when it comes to ranking.
The content is managed via Sanity, an easy-to-use headless CMS that makes content editing enjoyable.
It offers great features like:
We also customized it in a way for the EdgeTag team to control the theme, given how they want to have different colors based on the integration they promote.