EdgeTag

Blotout, a $3m-backed YC startup, launched EdgeTag, a serverless app that sends consented data to the Facebook Conversion API directly from the customer’s domain.

They initially set up a simple landing page for it, but quickly realized they needed to have a scalable and more content manager friendly platform to create more landing pages for other integrations they support (e.g. Fastly, Cloudflare).

We've created for them a performant and easy-to-manage website by leveraging tools like Remix, Sanity CMS, and Vercel.
EdgeTag
EdgeTag
Check out the live version here

Initial situation

EdgeTag initially launched with a simple landing page which wasn't clearly representing their product and with a set-up that wasn't scalable to create more landing pages.

The goal was to design from scratch a performant landing page that would be customizable to eventually cater to the different integrations they support.
Former EdgeTag Landing Page

Performance

The landing page was also not performant according to Google Lighthouse, and it was necessary to make the page faster given the impact it has on SEO, user experience, and brand perception.
Poor EdgeTag performance

Setup

We started with a design approach that included both moodboards and layout options.

After EdgeTag's team picked their preferred options, we proceeded by creating the site by leveraging the following tools:
Moodboard

Lighthouse scores

By following best practices, we have managed to score 100 in virtually every Lighthouse section, including page speed. The scores may not remain as such depending on what their team does post-handover.

Such a seamless experience makes the site more enjoyable for users and Google takes it into account when it comes to ranking.
100

Performance

100

Accessibility

100

Best Practices

100

SEO

Content management with Sanity

The content is managed via Sanity, an easy-to-use headless CMS that makes content editing enjoyable.

It offers great features like:
  • Live-preview: to visualize content before publishing it live
  • Page creation: it is possible to create an infinite amount of pages based on a set of modules
  • Real-time collaboration: the EdgeTag team is able to collaborate on content
We also customized it in a way for the EdgeTag team to control the theme, given how they want to have different colors based on the integration they promote.
EdgeTag Sanity Dashboard
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