Jennifer Fisher
We helped Jennifer Fisher, a Shopify Plus jewelry and lifestyle brand, double their conversion rate by building a fast and fully self-managed online store.
“Our site launched on-time, is 5x faster, conversion rates doubled days after launching, and the website is much more functional and easier to manage. ”
Aaron DetrickCRO @ Jennifer Fisher
Highlights
Instant page load, instant interactions
Jennifer Fisher went from a Shopify theme that shipped with 900 kB of JavaScript to a modern Next 13 website that effortlessly loads with only 168 kB.
We kept key features such as Klaviyo's back in stock notifications and wishlist while removing 90% of now unnecessary Shopify Apps.
Pages now appear instantly and user interactions like adding an item to a cart are immediately possible upon navigation.
Before
After
Theme editor → Powerful and easy CMS
In the new CMS, a simple sitemap-style navigation lets you effortlessly find and access any page in seconds.
Navigating through pages on the CMS
Pages can be created in seconds, anywhere on the sitemap
Instead of being limited to the "Pages" folder, you can create unlimited pages and folders at any level of the sitemap.
Folders are automatically extracted out of URL segments, keeping the CMS organised at all times.
It's powerful yet dead simple. You just write content and the result is automatically a beautiful and fast page.
The sitemap was never a topic of discussion with the Jennifer Fisher team as they were able to independently create the entire website in less than 2 weeks.
Creating pages
Moving pages around in the sitemap
Pages can be created with AI prompts
AI Assist is Jennifer Fisher's newest marketing team member.
It has a configured personality, tone of writing, and is aware that it's working on a jewelry shop.
AI Assit plays a key role because it helps the team not start from scratch and iterate much faster on their content.
You can see it in action, creating a recipe around Jennifer Fisher Spicy Salt product.
AI assist creating a recipe page
Real-time collaboration
The team, AI Assist included, collaborates in real-time, fully aware of each other's actions.
They can also give feedback to each other through comment threads on any part of the website while collaborating.
This was made possible from day 1 thanks to our CMS and deployment providers.
Real-time collaboration
Foolproof SEO setup
Most technical SEO tasks are automated.
The XML sitemap automatically updates when pages are added or removed, and schema markup is generated based on the content.
The team can control the indexability of any page and implement redirects, with the sitemap reflecting these changes automatically.
They also have complete control over essential SEO fields such as title and description, which are validated according to Google's best practices.
Content scheduling
When scheduling a discount on Shopify, the team can simultaneously schedule corresponding website changes to go live at the same time as the discount.
Video management
Just like images, videos can be uploaded in any size as they get automatically optimized on the fly by MUX based on the user device.
Thumbnails are also auto-generated.
To make it easy to re-use videos, the team can tag them and quickly find them later by tag.
Managing videos on the CMS
Monitoring downtime and errors
BetterStack monitors the website downtime and runtime errors, sending immediate alerts to a Slack channel for quick incident response.
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