Jennifer Fisher

We helped Jennifer Fisher, a Shopify Plus jewelry and lifestyle brand, double their conversion rate by building a fast and fully self-managed online store.

Visit live website

Our site launched on-time, is 5x faster, conversion rates doubled days after launching, and the website is much more functional and easier to manage.


Instant page load, instant interactions

Jennifer Fisher went from a Shopify theme that shipped with 900 kB of JavaScript to a modern Next 13 website that effortlessly loads with only 168 kB.

We kept key features such as Klaviyo's back in stock notifications and wishlist while removing 90% of now unnecessary Shopify Apps.

Pages now appear instantly and user interactions like adding an item to a cart are immediately possible upon navigation.

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Google PageSpeed Insights
Google PageSpeed Insights

Theme editor → Powerful and easy CMS

In the new CMS, a simple sitemap-style navigation lets you effortlessly find and access any page in seconds.

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Navigating through pages on the CMS

Pages can be created in seconds, anywhere on the sitemap

Instead of being limited to the "Pages" folder, you can create unlimited pages and folders at any level of the sitemap.

Folders are automatically extracted out of URL segments, keeping the CMS organised at all times.

It's powerful yet dead simple. You just write content and the result is automatically a beautiful and fast page.

The sitemap was never a topic of discussion with the Jennifer Fisher team as they were able to independently create the entire website in less than 2 weeks.

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Creating pages
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Moving pages around in the sitemap

Pages can be created with AI prompts

AI Assist is Jennifer Fisher's newest marketing team member.

It has a configured personality, tone of writing, and is aware that it's working on a jewelry shop.

AI Assit plays a key role because it helps the team not start from scratch and iterate much faster on their content.

You can see it in action, creating a recipe around Jennifer Fisher Spicy Salt product.

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AI assist creating a recipe page

Real-time collaboration

The team, AI Assist included, collaborates in real-time, fully aware of each other's actions.

They can also give feedback to each other through comment threads on any part of the website while collaborating.

This was made possible from day 1 thanks to our CMS and deployment providers.

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Real-time collaboration

Foolproof SEO setup

Most technical SEO tasks are automated.

The XML sitemap automatically updates when pages are added or removed, and schema markup is generated based on the content.

The team can control the indexability of any page and implement redirects, with the sitemap reflecting these changes automatically.

They also have complete control over essential SEO fields such as title and description, which are validated according to Google's best practices.

SEO tab on the CMS
SEO tab

Content scheduling

When scheduling a discount on Shopify, the team can simultaneously schedule corresponding website changes to go live at the same time as the discount.

Scheduling a discount on Shopify
Scheduling a discount on Shopify

Scheduling discount content on Sanity
Scheduling discount content on Sanity

Video management

Just like images, videos can be uploaded in any size as they get automatically optimized on the fly by MUX based on the user device.

Thumbnails are also auto-generated.

To make it easy to re-use videos, the team can tag them and quickly find them later by tag.

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Managing videos on the CMS

Monitoring downtime and errors

BetterStack monitors the website downtime and runtime errors, sending immediate alerts to a Slack channel for quick incident response.

Downtime monitoring on BetterStack
Downtime monitoring on BetterStack

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