We helped Jennifer Fisher, a Shopify Plus jewelry and lifestyle brand, double their conversion rate by building a fast and fully self-managed online store.
Our site launched on-time, is 5x faster, conversion rates doubled days after launching, and the website is much more functional and easier to manage. ”
We kept key features such as Klaviyo's back in stock notifications and wishlist while removing 90% of now unnecessary Shopify Apps.
Pages now appear instantly and user interactions like adding an item to a cart are immediately possible upon navigation.
In the new CMS, a simple sitemap-style navigation lets you effortlessly find and access any page in seconds.
Instead of being limited to the "Pages" folder, you can create unlimited pages and folders at any level of the sitemap.
Folders are automatically extracted out of URL segments, keeping the CMS organised at all times.
It's powerful yet dead simple. You just write content and the result is automatically a beautiful and fast page.
The sitemap was never a topic of discussion with the Jennifer Fisher team as they were able to independently create the entire website in less than 2 weeks.
AI Assist is Jennifer Fisher's newest marketing team member.
It has a configured personality, tone of writing, and is aware that it's working on a jewelry shop.
AI Assit plays a key role because it helps the team not start from scratch and iterate much faster on their content.
You can see it in action, creating a recipe around Jennifer Fisher Spicy Salt product.
The team, AI Assist included, collaborates in real-time, fully aware of each other's actions.
They can also give feedback to each other through comment threads on any part of the website while collaborating.
This was made possible from day 1 thanks to our CMS and deployment providers.
Most technical SEO tasks are automated.
The XML sitemap automatically updates when pages are added or removed, and schema markup is generated based on the content.
The team can control the indexability of any page and implement redirects, with the sitemap reflecting these changes automatically.
They also have complete control over essential SEO fields such as title and description, which are validated according to Google's best practices.
When scheduling a discount on Shopify, the team can simultaneously schedule corresponding website changes to go live at the same time as the discount.
Just like images, videos can be uploaded in any size as they get automatically optimized on the fly by MUX based on the user device.
Thumbnails are also auto-generated.
To make it easy to re-use videos, the team can tag them and quickly find them later by tag.
BetterStack monitors the website downtime and runtime errors, sending immediate alerts to a Slack channel for quick incident response.