Design audit service

We conduct a detailed analysis of all visual assets and provide actionable steps to improve them to help achieve your business goals.

A design audit is a process whereby we objectively analyze the design of your product (website, ecommerce, or app), and outline actionable steps to ensure consistency, increase user retention, and improve the overall online experience.

A design audit can happen at two different stages:

1. Before launching the website, ecommerce, or app. The design audit ensures that the product's design is consistent and the user experience well defined to help increase conversion rates.

2. Months or years after the product is live. The design audit ensures that your solution is up to date with the market trends and suggests improvements that may have gone unnoticed when your site first launched.

1 — Understanding the business

Our top priority is to understand the goals and vision of your business. Once we have a clear understanding of your offerings, markets, and target audiences, we can begin analyzing your design.

2 — Brand identity audit

We review your visual identity, which includes your logo, colors, typography, and graphics, to determine which visual elements are relevant to your brand communication strategy and which ones are not. Additionally, we identify any visual issues that need to be addressed.

Next, we analyze your brand guidelines to highlight any unclear points and identify what is missing to make your brand guidelines clear for use by your employees.

3 — Visual design quality audit

We conduct a comprehensive review of your website, ecommerce platform, or app to ensure that all visual elements align with your brand guidelines.

Additionally, we identify any necessary visual improvements related to composition, typography, color use, graphics, and iconography.

We also audit the website's appearance on various device viewports, including wide desktops, tablets, and mobile devices, and collect all points for improvement.

4 — User experience audit

We analyze user flows and website/app logic based on website metrics and page goals, and make recommendations on how to improve them.

Additionally, we analyze heatmaps to identify any issues with page logic, and evaluate how interactions work for all UI components.

5 — Content audit

We conduct a thorough audit of all modules and items for every web page to make recommendations on how to optimize the CMS by unifying similar modules and reducing their quantity.

You get a comprehensive analysis and actionable steps to implement the improvements

You receive a document with a comprehensive analysis of the current situation and actionable steps to implement the improvements.

Our UX/UI experts will present to you the results of the audit and answer any questions you may have.

How long does it take?

For simple websites or eCommerce, it usually takes up to a week to complete a design audit. If you have a complex product with multiple user flows, it might take around two weeks.

Can you implement the recommendations?

When a design audit is completed, you have the option to work with Tinloof for the web design services we offer, to implement the suggestions we've outlined in the design audit.