Rascals

Scaling an award-winning diapers brand to more than 20 markets

Rascals

New look, same spirit

We created a vibrant new design with easier navigation, reflecting the brand’s playful character.

Product details at glance

Browse images, check sizes, read reviews, and shop directly from your favorite retailers - all in one spot.

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Available worldwide

Seamlessly find your local market with the instant geolocation banner, and easily go between regions as you shop.

Location with Sanity

Reviews engine

We built a custom review workflow where users submit feedback, and Rascals moderators manage it in the CMS.

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Find your Rascals retailer

Browse hundreds of stores, both physical and online, with filters for products and retailers.

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Find your diaper

Take a quick quiz to discover the perfect fit based on your baby's unique needs.

Take the quiz

Cocomelon x Rascals

Featuring the Cocomelon collaboration. Content managers can easily create custom landing pages for special partnerships and promotions.

View Cocomelon page

Unified design language

Created a flexible design system adapting Rascals' playful brand across cultures while ensuring swift market-specific updates.

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