Rascals

Scaling an award-winning diapers brand to more than 20 markets

Rascals

We created a vibrant new design with easier navigation, reflecting the brand’s playful character.

Browse images, check sizes, read reviews, and shop directly from your favorite retailers - all in one spot.

View PDP

Seamlessly find your local market with the instant geolocation banner, and easily go between regions as you shop.

Localization with Sanity

We built a custom review workflow where users submit feedback, and Rascals moderators manage it in the CMS.

Visit reviews page

Browse hundreds of stores, both physical and online, with filters for products and retailers.

Visit store finder

Take a quick quiz to discover the perfect fit based on your baby's unique needs.

Take the quiz

Featuring the Cocomelon collaboration. Content managers can easily create custom landing pages for special partnerships and promotions.

View Cocomelon page

Created a flexible design system adapting Rascals' playful brand across cultures while ensuring swift market-specific updates.