Year
2025
Services
Strategy
Visual Identity
Motion Identity
Design
Description
Omnist is an AI-powered news analytics platform. With just an idea in mind, they reached out to us to build an MVP.
The project started with a strategy workshop to define the name, positioning, and core principles. Those were applied to build a visual identity that would later on be applied to the landing page and product design.
The platform aggregates and analyzes real-time data from a wide range of news sources, enabling users to uncover patterns and insights across complex information sets. Through a strong typographic system, pairing the ultra-technical Modena with the more humanist Monument Grotesk, the goal was to balance precision and readability.
The muted, flexible color palette, supports a wide range of applications, while handwritten elements balance the technical system and represent the human touch at the core of Omnist, reinforcing the idea of a product so performant it’s alive.
We integrated an image-based art direction tool to enable consistent yet adaptable brand treatments across social and editorial outputs. In parallel, we designed a clear, efficient product interface that helps users navigate large volumes of data quickly and confidently.
Credits
Creative Direction
Brand Strategy
Brand Design
Motion Design
Sound Design
Case Study Production
Viktor Horváth, Martin Taylor, Aljoscha Höhborn, Markus Sasse
Typefaces
The content of this page reflects the state of the project during Tinloof's engagement.