Betty's Eddies

Betty's Eddies is one of the multiple brands owned by Marimed, a US-based pharmaceutical cannabis operator. We've developed for them a performant site controlled from Sanity.

Visit websiteBetty's Eddies Homepage

Requirements

Lighthouse-optimized site with +90 scores on speed, accessibility, and SEO

Modern content editing experience, with the ability to control the layout of pages without developer involvement

Automation of batch upload to store locator, to avoid manual work from the sales team

Integration of Mux video player with Sanity

Selected technologies

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Media Management

Content management

Our goal is to empower content editors to create new pages, see how those look like before going live, and decide on SEO tags.

To ensure a smooth onboarding, we've added a guide explaining all the necessary to create content.

Thanks to the modular architecture we've used, content editors no longer need designers or developers to build a page.

Integrated guide to onboard content editors
Modular architecture to control page layout
Managing products from Sanity

Working with Omar and Seif has been a great experience. It’s clear they’ve put a lot of time and thought into their headless implementation. Definitely recommend Tinloof for any web projects.

Features

Aside from the CMS implementation, we've also implemented the frontend from scratch, including features like filtering, integration with Google Maps API and Hubspot, and an age gate.

All of the above while maintaining 90+ Lighthouse scores (a significant improvement compared to the ~70 speed score in the previous site).

With website speed being a key factor in user experience and search engine rankings, Marimed aims to push forward their brands in the cannabis industry.

97
Performance
100
Accessibility
100
Best Practices
100
SEO
Betty's Eddies Store Locator
Betty's Eddies Product Page

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