Betty's Eddies is one of the multiple brands owned by Marimed, a US-based pharmaceutical cannabis operator. We've developed for them a performant site controlled from Sanity.
Lighthouse-optimized site with +90 scores on speed, accessibility, and SEO
Modern content editing experience, with the ability to control the layout of pages without developer involvement
Automation of batch upload to store locator, to avoid manual work from the sales team
Integration of Mux video player with Sanity
Our goal is to empower content editors to create new pages, see how those look like before going live, and decide on SEO tags.
To ensure a smooth onboarding, we've added a guide explaining all the necessary to create content.
Thanks to the modular architecture we've used, content editors no longer need designers or developers to build a page.
Working with Omar and Seif has been a great experience. It’s clear they’ve put a lot of time and thought into their headless implementation. Definitely recommend Tinloof for any web projects.”
Aside from the CMS implementation, we've also implemented the frontend from scratch, including features like filtering, integration with Google Maps API and Hubspot, and an age gate.
All of the above while maintaining 90+ Lighthouse scores (a significant improvement compared to the ~70 speed score in the previous site).