We empowered the marketing team at Wealth, a modern estate planning technology, with an intuitive and powerful content management experience.
The marketing team at Wealth was dissatisfied with their Sanity setup, and initially reached out to us to help them migrate to a website builder like Webflow.
This frustration arose due to their inability to swiftly manage the site without constantly relying on developers for support, leading to a mediocre content management experience.
They inquired whether we could enable them to swiftly create content and autonomously manage their site, and our response was a resounding "yes."
Below is a quick recording of how their initial setup was looking like.
Tinloof optimized our CMS, enabling our marketing team to publish web content without needing engineering resources. Their project management is excellent, they execute quickly, and communicate well. I would happily work with them again.”
When it comes to managing marketing websites, at Tinloof we aim to offer easy-to-manage and scalable setups to marketers that wish to self-manage a website.
After a few weeks of work, we completely transformed Wealth's content editing experience, making it possible for them to rapidly create pages without developers.
In the recording below, we can see that when they launch the CMS, they have access to a sitemap navigation panel, providing access to every page on the website.
When they click on a page, they will immediately get a screen on the right that shows how the page looks like and updates while it's edited.
We automated most of the technical SEO requirements, such as generating and updating the sitemap whenever a page is added or removed, and adding schema markup.
The Wealth team can also control the indexability of any page and add redirects, with the website sitemap automatically reflecting those changes.
We also provided them with a with complete control over the pages' SEO fields (e.g. title, description) that are validated based on Google's best practices.
Thanks to the decoupled frontend and backend architecture, we have the flexibility to integrate with any API that is available and documented.
This allows us to seamlessly integrate third-party services and tools, as we did with Wealth by integrating with their internal library.
This architecture empowers us to deliver highly-customized solutions that meet the specific needs of our clients, while maintaining the stability and security of the website.