Zego is a UK-based insurance covering more than 200,000 vehicles. To keep fuelling growth, we've joined their team to implement a referral program leveraging Buyapowa's advocacy platform.
Implement referral program on the "My account" section of Zego
Automate reconciliation and sign-up workflows with Buyapowa's API
Acquiring customers through paid advertising is getting more expensive, and Zego started getting diminishing returns on marketing spend as they reach channel saturation.
Their in-house referral scheme, although succesful, was not scalable and only worked for certain policies. Zego needed a new way to reduce the cost of customer acquisition (CPA) whilst opening a new lead channel and driving virality.
They've opted for Buyapowa's advocacy platform to make this happen.
They have a great work ethic, making sure they deliver the highest value. Refer a friend and live chat are critical pieces to our business for sales and operations. Live chat will reduce impact of operations by over 40% and refer a friend could have a major impact on improving overall sales.”
Having worked with Tinloof on the integration of a SaaS solution, I've been really impressed with their attention to detail, speed of execution and clarity of communication through the project. Definitely recommended.”