Zego: referral program

Zego is a UK-based insurance covering more than 200,000 vehicles. To keep fuelling growth, we've joined their team to implement a referral program leveraging Buyapowa's advocacy platform.
Zego: referral program
Zego: referral program
Check out the live version here

Why a referral program?

Acquiring customers through paid advertising is getting more expensive, and Zego started getting diminishing returns on marketing spend as they reach channel saturation.

Their in-house referral scheme, although succesful, was not scalable and only worked for certain policies. Zego needed a new way to reduce the cost of customer acquisition (CPA) whilst opening a new lead channel and driving virality.

They've opted for Buyapowa's advocacy platform to make this happen.
Drive together, earn together

Joining their team

We've embedded their engineering team to make the web integration work, and have leveraged tools like Next.js, TypeScript, and Sanity.

On top of that, thanks to the CMS integration we've done for them , the marketing team was able to create a promotional landing page in no time.
Zego Sanity CMS
Referral dashboard
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